CV

Own Sitecore CMS content strategy and best-practice standards across in-house teams and external agencies, cutting average project turnaround by 30%.

Lead localisation strategy across 15 markets in 12 languages, working with translation partners to speed up delivery without compromising brand consistency.

Partner with the GEO (Generative Engine Optimisation) team on structured data work, refining CMS capabilities to support FAQ Page schema markup, AI-extractability improvements, and Peek.ai monitoring, helping keep content visible in AI Overviews and generative search.

Champion and deliver visual editor capability for homepage content, letting non-technical teams publish independently and reducing dependency on developers.

Use GA4 and Contentsquare insights, combined with targeted campaign and stakeholder updates, to increase ancillary attachment by 5%.

Collaborate regularly with product managers and their teams to shape and implement new features, using performance data to build the case for development work and prioritise the roadmap.

Lead the migration of easyJet Plus content from agency to in-house ownership, including UAT, defect resolution, and CMS training for a team of 8.

Managed content delivery across multiple markets for Vodafone's Smart Tech eCommerce platforms, working within a cross-functional agile team to drive authoring efficiency.

Defined content requirements and led launch planning for five major product releases, including the flagship Designed & Connected range and a partnership with Disney.

Owned BAU workflow planning and incident prioritisation, keeping content live through high-impact technical issues.

Built reusable front- and back-end content templates, improving publishing speed and consistency.

Maintained product catalogues, stock, and campaigns on a custom Magento-based platform, running multilingual A/B tests to improve discoverability.

Migrated SEAT and Volkswagen automotive content into AEM, maintaining accuracy and consistency throughout.

Worked with editors, developers, and UX teams to deliver new site features, advising on platform capabilities and limitations.

Led UAT issue tracking and resolution, delivering MVP features and seasonal campaigns alongside core BAU work.

Supported the rebuild and content migration of Aviva.co.uk, part of a digital transformation serving 31 million global customers.

Provided technical content consultancy for the CMS transition, validating UX designs with cross-functional stakeholders.

Acted as production liaison between developers and content strategists, optimising public-facing pages and URLs.

Progressed through a series of content leadership roles, managing teams of 4-6 Content Analysts across major digital programmes.

Led AEM content support and rollout for Nissan's GDS and Factory Content initiatives, coordinating platform transitions across 55+ global sites.

Delivered project setup and coordination across multiple automotive brands, maintaining consistency and governance with regional stakeholders.

Managed high-profile client projects including Barclays, AstraZeneca, BT, and Lloyds Bank, running training programmes to embed content best practices.